Poor Choice by Gillette?

Gillette recently created a national commercial that had three sports superstars to advertise and market the smoothness of their razors. The three athletes are Tiger Woods, Roger Federer and Thierry Henry. Now people obviously know who Tiger Woods is and have some idea of who Roger Federer is, but who is Thierry Henry?? Thierry Henry is a french soccer athlete who is well known in Europe. However, not many people in the United States know who he is. Gillette may have made a mistake with this marketing choice in Henry. They tried to influence a sport that is not popular in the United States and use a strong marketing tool in Europe that is not known here. It would have been much better if Gillette used someone like David Beckham who is well known all around the world especially now in the United States with his move to the Los Angeles Galaxy. If they even took an athlete from the National Football League, or the National Basketball Association, or Major League Baseball then that would be a great marketing tool but Thierry Henry was not an effective person for marketing.