Saturday, May 3, 2008

Jersey sponsors the craze is MLS?

For the people who do not follow soccer, European club teams do not have their team name and logo as the main part of their jersey. Teams have a company's logo stretched across the front of the jersey for marketing purposes and their team logo is made a small patch on either the left upper chest or the right upper chest. Since 2005, Major League Soccer has had their team name and logo as the main part of their jersey. Now, teams are signing contracts with companies to make their companies big in the soccer world and perhaps make the United States soccer world larger. Since the most current shirt deal which was Volkswagen on D.C. United's shirt was complete, that made nine out of fourteen teams with a company jersey deal. The top deal in Major League Soccer is the Los Angeles Galaxy, who made a $5 million per year with Herbalife. The MLS is starting to take ideas from the European Leagues as an effort to being a popular sport in the United States. Who knows if they will work, but the amount of money that is going into these deals with companies is not just pocket change.

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